Handcrafted in Europe, made around you.
Timeless clothing for women who value quality, comfort, and individuality — every piece made only after it's ordered.
Built to outlast a season.
We started EUG Fashion in 2015 with one belief: clothing should go beyond fast fashion. Timeless, elegant, made to last — not made for a moment.
Exceptional garments are never mass-produced. Every piece is handcrafted only after it's ordered, so nothing leaves our atelier without the attention it deserves.
We don't expect women to fit our clothing — we create our clothing to fit them.
Four things we never compromise on.
European Made
Every design is created and handcrafted in our own atelier.
Natural Fabrics
Linen, cotton, and viscose — nothing synthetic, nothing that doesn't breathe.
Individually Made
Every garment is cut, sewn, and inspected on its own, not off a production line.
No Stock
We don't keep inventory. Every order starts from nothing, made for the person who placed it.
Created around you.
Standard sizing runs XS to 3XL. Above that, every garment is individually crafted to your own measurements.
With just a few simple measurements, we build a piece around your shape — so every woman can wear our designs, regardless of size.
Not sure about your size? Our team is happy to guide you before production begins.
Two people, one way of working.
Gergana Hristova
Founder & DesignerGergana leads every collection with a focus on timeless design and exceptional fit — the vision behind everything EUG Fashion makes.
Georgi Simeonov
Co-Founder, Production & OperationsGeorgi oversees production and customer experience, making sure every garment gets the care it deserves before it reaches you.
"Every design begins with the woman who will wear it. I think about how she moves, how she feels, how she wants to express herself — only then do I choose the fabric and the silhouette."
Gergana Hristova, FounderReal words, from real customers.
Quality of the construction is number one and the material is top quality. Five years and counting — love Geri and her crew.
I wore it to BeautyConLA and couldn't walk five feet without someone asking where it was from. Fast shipping, excellent service.
Warm, comfortable, and perfect for a full day outside. Exactly what I needed.
Find your perfect fit.
Every piece made to order, in your size or your own measurements.