EUG Fashion at London Fashion Week: A Dream Come True

Gergana Hristova

Nov 25, 2025

For as long as I can remember, I’ve dreamed of seeing EUG Fashion on an international runway. This season, that dream became reality as we presented a curated selection of our pieces at London Fashion Week 2025 – and I’m thrilled to share a glimpse of this unforgettable experience with you.

Our London Fashion Week moment

London is a city of bold contrasts – classic and modern, minimal and extravagant – and this energy fits perfectly with the EUG Fashion vision. On the runway we showcased a small, carefully selected edit of our collection: flowing silhouettes, clean lines and statement pieces designed for women who want to feel both comfortable and powerful.

Each look was built around movement and emotion – garments that don’t just photograph well, but truly come alive when a woman walks, turns and breathes in them.

The collection: confidence, comfort and timeless style

For this show, I wanted to prove that comfort and luxury can live in the same garment. Every piece was cut to flatter different body types, with generous yet structured silhouettes that don’t hide the body, but celebrate it.

We focused on:

Elegant, expressive colors that stand out without feeling loud
High-quality fabrics that drape beautifully and age well
Clean, minimal shapes that can be styled in many different ways

Our philosophy is simple: buy less, wear more, and invest in pieces that make you feel like yourself – not like a costume or a trend that will be forgotten next season.

Behind the scenes: handmade in Europe

While the show itself lasts only a few minutes, the preparation starts months before. Every EUG Fashion piece is handmade to order in our European atelier, and the London collection was no exception.

Behind the scenes there were:

endless fabric testing and fitting sessions
small adjustments to achieve the perfect movement of each garment
our team carefully steaming, pressing and checking every seam before the pieces left the studio

Standing backstage in London, watching our models line up before stepping on the runway, I felt immense gratitude for the women who trust us with their style, and for the team that makes each garment possible.

The reaction

The response from the audience, stylists and buyers was both emotional and encouraging. Many people came to us after the show to say that they loved seeing real, wearable luxury – not just clothes for the runway, but pieces that could live in a real wardrobe, season after season.

For me, the most touching comments were about how our silhouettes looked relaxed, yet elegant and how the clothes felt authentic, not over-styled. That balance is exactly what I always aim for when I design.

What’s next for EUG Fashion

Our London Fashion Week experience is only the beginning. We will gradually release more of the looks from the show on our website, so you can bring a piece of this moment into your own wardrobe.

If you’d like to explore the collection, you can see the first pieces here: https://eugfashion.com/collections/new-arrivals

Thank you for being part of this journey – whether you were in the audience in London, or you’re reading this from your home. Every order, every message and every shared photo helps us continue creating timeless, handmade garments with love.

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