Handcrafted in Europe Since 2015
Since 2015, we’ve been creating timeless clothing for women who value quality, comfort, and individuality. Every garment is handcrafted to order in our European atelier using premium natural fabrics, with custom sizing available for the perfect fit.
Our Story
In 2015, we founded EUG Fashion with one clear vision — to create clothing that goes beyond fast fashion and remains timeless, elegant, and relevant for years to come. We believe that exceptional garments should never be mass-produced. That is why every piece is individually handcrafted only after it has been ordered, ensuring the attention to detail and quality every woman deserves.
Today, EUG Fashion is led by founder and designer Gergana Hristova, who creates every collection with a focus on timeless design and exceptional fit. Alongside her, co-founder Georgi Simeonov oversees production, operations, and customer experience, ensuring every garment is crafted with the care and attention every customer deserves.
Every woman is unique, and standard sizing cannot fit every body perfectly. That is why we offer custom sizing, allowing every garment to be tailored to the woman who will wear it. We don't expect women to fit our clothing — we create our clothing to fit them.
Every EUG Fashion design is created and handcrafted in Europe. We work exclusively with premium natural fabrics, including linen, cotton, and viscose. Every garment is individually cut, sewn, and carefully inspected before it is shipped. We do not keep mass-produced stock — every order is created from the very beginning, exclusively for the customer who placed it.
We believe clothing should inspire confidence. We do not create garments for a single season — we create timeless pieces that women will enjoy wearing for years. Relaxed silhouettes. Natural fabrics. Comfort. Elegance. This is EUG Fashion.
A Personal Note from Our Founder
For me, every design begins long before the first sketch. It begins with the woman who will wear it. I think about how she moves, how she feels, and how she wants to express herself. Only then do I choose the silhouette, the fabric, and every detail. I believe true elegance is not about following trends. It is about creating timeless clothing that women will love wearing for years.
Gergana Hristova
MADE TO ORDER IN EUROPE
Created Around You
Every EUG Fashion garment is handcrafted to order in our European atelier.
We offer standard sizes from XS to 3XL. For sizes above 3XL, every garment is individually crafted to your measurements.
With just a few simple body measurements, we create a garment tailored to your unique shape, so every woman can enjoy our timeless designs, regardless of her size.
If you’re unsure about your size, our team will be happy to guide you before production begins.
OUR FABRICS
TRANSFORMING RAW MATERIALS INTO BEAUTIFUL REALITY
Our artistic approach to fashion design is reflected in our exceptional receptivity to the latest trends and technologies in the textile industry. Our pursuit of perfection leads us to use high-quality and sustainable materials that not only give our designs a unique look but also provide comfort and practicality for our customers. Our models are made from natural and sustainable materials, emphasizing the authenticity and quality of our products.
