Our mission is your vision for one better natural life.
How EUG FASHION was Born.
In 2010, in the heart of one of the modern metropolises, the company "EUG" was born - a fashion brand with a bold spirit and an innovative approach. This abbreviation turned out to be the key to its essence: "Edgy Up Town Garment."
The story of "EUG" begins with a talented designer named Gergana Hristov. She is young and ambitious, with a non-conformist style and inspiration drawn from street life and the urban fashion industry. Together with a group of creative enthusiasts, Gergana decides to create her own brand, inspired by contemporary urban trends but infused with an added dose of boldness and individuality.
The motto of the brand, "EUG - Where Elegance Meets Provocation," sounded as provocative as the designs themselves.
With the creation of their designs, "EUG" aimed to strike a balance between uniqueness and sustainability. The company used high-quality and eco-friendly materials, intending to create products that could withstand the test of time and remain stylish throughout the years. They encouraged their customers to buy less but invest in higher-quality products while also promoting recycling and second-hand sales. The company also cared deeply about ethical production and good working conditions for its employees.
Over time, "EUG" became synonymous with modern eccentricity and boldness. Its unique designs and sustainable approach to fashion attracted more and more customers. The brand expanded and successfully collaborated with numerous designers and established artists, further solidifying its status in the fashion market.
"EUG" continuously evolves and upholds its high standards of sustainability and creativity. They keep breathing new life into each of their designs and inspiring people to be daring and authentic, without forgetting the importance of responsibility towards the environment.
Thus, "EUG" became a symbol of innovative, sustainable, and urbanized fashion, which, in its own way, is transforming the face of the industry and nurturing a new generation of fashion enthusiasts, encouraging them to be bold and responsible in their style and actions.
Our design is aimed at all women who want to stand out with individuality, to all those with a sense of elegant casual wear, which our brand has turned into a sustainable vision. Our promise is to create a more affordable designer clothing, without compromises for quality, in favor of all women around the world
Female advancement begins with our production approach. We employ predominantly female production teams to whom we pay dramatically above average wages and benefits for the fashion industry. Everyone involved in the making of any EUG FASHION design enjoys a truly living wage, free healthcare, a 40-hour work week, 20 days paid vacation annually, Social Security benefits, paid sick days, and paid overtime.
The extraction of raw materials for the production of clothing has one of the strongest influences in the production of textiles.
The use of more sustainable materials is key to reducing this negative impact on the environment. EUG Fashion adheres to a more natural and healthy life.
Creative Designer & EUG FASHION
"One of my dreams was to create clothes of my own design so that I would look super modern, interesting and elegant but at an affordable price, something that was hard for me to afford. In the end, I managed to achieve it for myself and I am happy to share it with you, millions of other women around the world."
CEO & EUG FASHION
“The work of my life is focused on human progress, I love the innovative and with great pleasure I implement the creative process of EUG Fashion, allowing the brand to find it's place within the fashion world in a new, more modern way.”
Design that matter
All the way from the idea to the final goal