NYC Designed | European Handcrafted.

Our mission is your vision for one better natural life.


Custom Made Clothing

How EUG FASHION was Born.

In 2010, in the heart of one of the modern European cities - Sofia-Bulgaria, "EUG" was born - a fashion brand with a bold spirit and an innovative approach. The abbreviation becomes the key to its essence: "Edgy Up Town Garment."

The story of "EUG" begins with the talented designer Gergana Hristova. She is young and ambitious, with a non-conformist style and inspiration drawn from street life and the urban fashion industry. Together with a group of creative enthusiasts, Gergana decides to create her own brand, inspired by contemporary urban trends, with emphasized courage and individuality. The motto of the brand, "EUG - Where Elegance Meets Provocation," sounds as provocative as the designs themselves.

With the creation of their models, "EUG" aims to achieve a balance between uniqueness and sustainability. High-quality materials are used to create products that can withstand the test of time and remain stylish over the years. Additionally, "EUG" distinguishes itself by producing garments entirely in Europe, without compromising quality, as well as by dressing women of larger sizes and offering the option of custom-made clothing. Over time, "EUG" thanks to its unique designs and high European production quality, attracts more and more customers. The brand expands and successfully collaborates with numerous designers and established artists, further strengthening its status in the fashion market.



We create a unique women's clothing design that boosts self-confidence


Made to Measure

We give our customers the opportunity to customize the clothing according to their sizes and preferences.



We make handcrafted contemporary women-wearwhere fashion and freedom collide.

Designer Fashion Within Reach

Our designs are aimed at all women who want to stand out with individuality, to all those with a sense of elegant casual wear, which our brand has turned into a sustainable vision. Our promise is to create more affordable designer clothing, without compromises for quality, in favor of all women around the world, regardless of size, because this sets us apart from all others. We can dress even the most demanding woman because we offer custom-made clothing

Gergana Hristov

Crafting Excellence: The Artisanal Essence of Our Brand

Our brand is nestled snugly in the heart of Europe, where the talent and skills of European personnel merge into a unified endeavor. Our craftsmen, possessed of rich experience in the tailoring realm, represent the artistry and high qualification of the ancient European craft. Equipped with state-of-the-art production technology, they replicate their imagination onto the canvas of fashion with unwavering precision and style. At the same time, we don't confine ourselves solely to standard sizes and models. Our brand proudly offers the opportunity for bespoke tailoring, tailored to the unique measurements of each client, as well as models designed specifically for women with larger sizes

OUR Fabrics
Transforming Raw Materials into Beautiful Reality

Our artistic approach to fashion design is reflected in our exceptional receptivity to the latest trends and technologies in the textile industry. Our pursuit of perfection leads us to use high-quality and sustainable materials that not only give our designs a unique look but also provide comfort and practicality for our customers. Our models are made from natural and sustainable materials, emphasizing the authenticity and quality of our products.

The Co-Founders


Creative Designer & EUG FASHION

"One of my dreams was to create clothes of my own design so that I would look super modern, interesting and elegant but at an affordable price, something that was hard for me to afford. In the end, I managed to achieve it for myself and I am happy to share it with you, millions of other women around the world."



“The work of my life is focused on human progress, I love the innovative and with great pleasure I implement the creative process of EUG Fashion, allowing the brand to find it's place within the fashion world in a new, more modern way.”


happy customers

Zenay Arnold


Quality of the construction is number one and the material is top quality. Great quality and I love the look. Love Geri and her Crew! 5 years and counting! Love Love EUG!


Nikita Frenney

Fashion Blogger

I wore it to BeautyConLA and couldn't walk five feet without receiving a compliment or a question about where it is from. EUG not only provides great fashion that is unique and affordable, but shipping is fast and customer service is excellent!


Tracy novick

Field Director

I bought this because the color matches my campaign signs, but it also is warm and comfortable and perfect for a day outside! Love it!